Create your own story

Now that's character

The new visual identity puts character at the core. Expressive, quirky and flexible. Just like Mr. Koreander’s people. The design combines a bold palette with a flexible and outspoken font, provided by Ohno! The curvy rectangles can be combined when related, resulting in a dynamic, yet clear form language. The logo is updated with a reference to the origin story of Mr. Koreander: The Never Ending Story. Using Falkor as the flexible flying dog that stretches across the screen.

DIY asset kit

As Mr. Koreander is all about personality, its people couldn’t be left out the brand’s new identity. With an easy-to-use-by-everyone kit, they can playfully include themselves as assets in the design. Giving the overall brand that true personal touch it deserves.

Mr. Koreander now shows what it tells: that expressing yourself makes you evolve - as a brand and as a person.