Tech that keeps you on top

A balance between start-up & corporate

The new visual identity had to radiate reliability, but also continue to stand out in the financial start-up world. A solid and ambitious brand. Ginger's platform ensures that large financial institutions are on top of their payment game in one fell swoop. This became the basis for the strategy: our tech keeps you on top. We brought this to life in the new logo, the colors and in the illustration style. Which bridges the gap between the new and the mature banking world. Without looking like the rest.