Why does worldwide mobile data have to be all weird? It’s like the turbulence starts the moment you touch down. Those data bundles are super expensive, but it’s either that or pay the price later in the form of a sky-high phone bill. Luckily, Firsty’s here to level the playing field. Automatically connecting you to every provider on the planet. Offering a basic global data connection for free. Together with the Firsty team we brought this new brand to life with a new name, brand strategy, brand identity and digital interface. And kicked off its game-changing adventure with matching launch communications.