From A to B to C

Getting around

Dott helps people get from A to B to C. This became the strategic base for the name, visual identity and app. We researched maps of various cities. We looked at the lines, curves and traffic circles that you can follow on your way from A to B to C. We came up with a visual language based on these shapes: a visual design system that allows the brand to shine at all touchpoints.

Lively on all touch points
By using different color combinations we show that the brand is just as colorful as its users. A ride with Dott starts in the app. With the UX and visual design, we made sure that people can quickly get on the road. The visual language is also reflected in the app, with unique icons and cheerful illustrations, for example. By repeating the same shapes, we bring the brand to life everywhere. Right down to the smallest details.