The future of health is personal

The power of personalization

What your body needs to be healthy can change over the years. Atida adapts and changes with you so you’re guaranteed personal advice. To emphasize personalization and flexibility, we created a dynamic visual identity that unfolds around 'you'. For example, a series of "living gradients" plays with the essence of health needs that are always evolving. At the same time, these gradients inspire feelings of reassurance and accessibility. The visual identity formed the core for the design of the complete e-commerce platform. In this way, Atida positions itself as a trusted brand that is always moving with you. Evolving around you.

Red Dot Awards

Every year, the prestigious Red Dot Awards are awarded for the best design work by international design agencies. This year, Resoluut's collaboration with Atida received a Red Dot Award in the category 'Brand Design & Identity'. The award was given for the development of the visual identity and strategy of online healthcare platform Atida.