Your personal wine matchmaker

If you don't speak grape

Gusteau is for those who love wine, but don’t ‘speak grape’. The whole brand is based around this strategy. It acts as your smart personal guide to discover, taste and find your best wine match. As we’re not talking to the pros, the new brand is the opposite of pretentious. It looks and sounds accessible, fresh and up-beat. Because discovering what you love should feel like going on a new adventure, each time you interact with the brand.

A popping personality

To speak to this new wine audience Gusteau’s whole identity pops. It’s positive and colourful, while conveying quality and know-how at the same time. The round shapes in the logo make the logo flow and feel easy-going. The brand’s colours refer to the colours of wine and offer outspoken combinations. Bold typography is combined with a more classic one to create a playful and inviting lay-out. The photography focusses on a single serve glass of wine, surrounded by the wine’s taste references. It’s crisp and stylised and emphasises Gusteau’s modern character. The complete brand comes to life on its website. Where a simple taste test serves as a starting point for your personal wine tasting tour.

With its new popping brand identity Gusteau stands out from your usual wine shop crowd. Making it the go-to online wineshop for the new generation of wine lovers.